For brands · media kit
18.1M views.
I make short, deadpan videos, straight to camera: opinions, stories, bits and songs. Before that, finance. One of those reels did 4,550,674 views. If your product fits a video like that, I’d like to hear about it.
Or write to itsjoeyviola@gmail.com. I answer every brief myself.
What I make now
Talking heads, bits and songs.
Short videos, straight to camera, about whatever I think is worth saying out loud: everyday life, opinions, stories. Deadpan. These are the newest, and they change every week.
POV: you're in my underwear 🩲7 Nov
POV: you're my video game controller 🎮6 Nov
POV ur a book6 Nov
POV ur the stuff5 Nov
POV ur the fan5 Nov
Send this to somebody5 Nov
Brands I’ve worked with
Affiliate and gifted
- Life HappnsSupplements
- KnackBags
- MonarchBudgeting app
- CopilotBudgeting app
Proof
Six reels did 9.1M.
The other 341 posts did 2.4M, plus 6.5M on Facebook. Both numbers are real, and you should see both.
The six below are from the finance era, and the format is the one I still shoot: one person talking straight to the camera. They show four different videos rather than simply the six biggest posts, so one video doesn’t fill the table. Every row is a live post you can open right now, with the platform’s own view count and retention on 7 November 2026.
| Reel | Views | Avg watch | Held |
|---|---|---|---|
| The paycheck split ↗Instagram · 9 Aug · 39.8 s | 4,550,674 | 19.5 s | 49% |
| The paycheck split, reposted ↗Instagram · 16 Aug · same cut, one week later | 2,859,915 | 19.3 s | 48% |
| How I split every paycheck ↗YouTube Shorts · 9 Aug · the same reel | 817,537 | 28.0 s | 70% |
| The $6K split ↗Instagram · 13 Aug | 443,645 | 17.2 s | 42% |
| My paycheck split ↗Instagram · 24 Aug | 278,989 | 16.5 s | 38% |
| Financial freedom targets ↗Instagram · 11 Aug | 163,219 | 13.9 s | 42% |
| Six posts, one month | 9,113,979 |
“Held” is average watch divided by runtime: the share of the reel an average viewer sat through. Anything past a third is strong for short-form; these run 38 to 70%.
And the floor underneath. Set the six aside and a typical post lands near 1,648 views on Instagram and 1,438 on YouTube. That’s the honest number to price a placement against, and it’s the one I’d want if I were buying. The case for working with me isn’t that every video does 4M. It’s that one did, and I know which format produced it.
One number worth qualifying. My reels are shared to Facebook, and Instagram counts the plays there in its own view totals, so the totals on this page include them: 6.5M of the 18.1M (36%) were on Facebook. Most of that is one reel Facebook picked up, 6.13M plays there against 4,142 on Instagram, and it is not in the table. On Instagram alone my posts have 10.3M. The six reels in the table are under 0.1% Facebook, and every US estimate below uses Instagram views only.
Audience
Who watches.
My Instagram followers are mostly men, mostly 18 to 34. Roughly half my YouTube audience is American against roughly a tenth of my Instagram audience, so the 817K YouTube cut delivered about as many US viewers as the 4M Instagram one. If your product is US-only, YouTube is the number that matters.
Instagram followers, 7 Nov 2026
- Men72%
- Women (the rest don’t say)10%
- Aged 18 to 3474%
- Aged 25 to 3441%
Followers
- Facebook18,409
- Instagram3,705
- YouTube1,570
- TikTok97
- US share, YouTube audience54.1%
YouTube audience, measured across 1,070,807 views
- United States54.1%
- United Kingdom6.1%
- Canada5.5%
- Germany4.7%
What that means for a US brand
- Instagram cut, 4,550,674 views~563,000 US
- YouTube cut, 817,537 views~442,000 US
- Typical video, YouTube~780 US
- Typical video, Instagram~200 US
Audience geography from YouTube Studio and Instagram Insights, 6 November 2026. The YouTube figure is measured across 1,070,807 views; the Instagram share comes from a much smaller sample and is indicative rather than exact.
What’s for sale
Four ways in.
A dedicated video starts at $600, or price it on performance instead. The rest depends on usage, and I’d rather quote your brief than a menu.
Dedicated video
A video built around your product, in my voice. Runs on my channels, one cut per platform.
From $600Integration
Your product inside a video I was already making: named, shown and used in the first fifteen seconds.
Rates on requestLink placement
Your link in my bio, on this site, or sent by DM to everyone who comments a word. Measured with my own tags, reported to you.
Monthly, on requestUGC for your channels
Videos you run yourself: a base cut plus alternate hooks, raw and captioned, cleared for paid use by term. Whitelisting from my handle available.
Per deliverable, on requestOr put the risk on me. Instead of a flat fee, a dedicated video can run at $250 base plus $2 per 1,000 verified views, capped at $2,500: you pay for what it actually does, and the cap is yours, not mine. Usage rights and whitelisting add 50% for 90 days. Every price here is for my own channels, so nothing runs as your ad until that is agreed separately.
How I work
Brief in, video out.
Straight to camera.
One person talking to a phone. That’s the format behind every number on this page, and it’s the one your product would sit inside.
The product does something.
Not a mention, a use. If it can be shown working on screen, it gets shown working on screen.
Comments become clicks.
A viewer comments one word and gets your link in their DMs, automatically. I already run it on my own videos.
Honest, or not at all.
I only say what holds up. If your product doesn’t, I’ll tell you before we start, not after.
- Single video
- 15 to 60 s, vertical 9:16
- Hook bundle
- 1 base cut + 3 alternate opens
- Raw + captioned
- both, every time
- Revisions
- two rounds included
- Turnaround
- 3 to 5 business days
- Organic use
- on your channels, included
- Paid social
- quoted by term
- Whitelisting
- Spark Ads from my handle, monthly
- App store & site
- perpetual, quoted separately
- Best fit
- things I’d actually use
Send the brief.
You get a first cut inside a week. I’ll say the same about your product as I say about everything else: only what holds up.