Joey Viola

Joey Viola

This website is entirely serious. I mean every word of it.

I’m Joey. I make short videos about whatever’s on my mind, and the occasional song. 18.1M views and 23.7K followers so far.

@itsjoeyviola, everywhere.

Joey, very close to the camera, with a mustache and a straight face
18.1Mviews, lifetime, across 347 posts
6.14Mon one video
23.7Kfollowers on Facebook, Instagram, YouTube and TikTok

Counted from the platforms’ own figures to 7 Nov 2026, and re-counted every week. Instagram counts plays when a reel is shared to Facebook, so the total includes 6.5M of those, and so does the one-video figure. Instagram alone: 10.3M. Followers are each platform’s own count, re-read every week.

The videos

Where it started. Where it’s going.

I started out making finance videos, splitting paychecks into five numbers on camera. One of them did 4.55M views. Turns out I’d rather make you laugh than make you budget, so now it’s opinions, stories, bits and songs.

Most watched

All time, every platform

Every Dollar’s Spoken For, on InstagramEvery Dollar’s Spoken For6.14Mmostly on Facebook The paycheck split, on InstagramThe paycheck split4.55M The $6K split, on InstagramThe $6K split443K My paycheck split, on InstagramMy paycheck split312K Financial freedom targets, on InstagramFinancial freedom targets163K $3,500 after taxes, on Instagram$3,500 after taxes89Kmostly on Facebook

Lately

The newest ones

POV: you're in my underwear 🩲, on InstagramPOV: you're in my underwear 🩲7 Nov POV: you're my video game controller 🎮, on InstagramPOV: you're my video game controller 🎮6 Nov POV ur a book, on InstagramPOV ur a book6 Nov POV ur the stuff, on InstagramPOV ur the stuff5 Nov POV ur the fan, on InstagramPOV ur the fan5 Nov Send this to somebody, on InstagramSend this to somebody5 Nov

Things I make

Besides the videos.

Every Dollar’s Spoken For, the barbershop song, on Instagram
Song

Every Dollar’s Spoken For

A 1950s barbershop jingle about budgeting. All four voices are me. 6.14M views, most of them on Facebook. More songs soon.

Watch it ↗
In the works

GIBEO

A one-screen heist game in the style of a 1985 arcade cabinet. I’m designing it. It’s not out yet.

Joey in sunglasses, wearing a white shirt that says JOEY V GON BE FAMOUSSSS
Soon

Merch

The shirt exists. The store doesn’t, yet. Get on the list below and you’ll hear first.

Merch and new songs

One email when merch drops or a new song is out. Nothing else, and one click to leave.

Brands

Brands I’ve worked with.

  • Life HappnsSupplements
  • KnackBags
  • MonarchBudgeting app
  • CopilotBudgeting app

Work with me

My numbers, my rates and how I work, all on one page. I answer every brief myself.

See the media kit →Email me

Stuff I use

The things I actually use, in my own words. Every link there pays me a small commission, and says so.

See the list →